In regards to reducing weight - I think it would be a great idea to:
- remove all your screens and let people use their phones to receive your video content...certainly no clunky monitors on the ceiling anymore - if you still have any like that left - (there could be a way of planning out how many seat-back or portable loaner screens you would need for each flight for those who don't have a capable phone like the iPhone - if people indicate at the time of ticket purchase whether they would need a screen or not)
-use a single piece of electronic paper to replace all reading material
-start a company that sells a type of luggage which is lighter and stronger and give discount fares to those who carry this luggage only
-replace motors and generators with advanced replacements which utilize superconducting HTS wiring which is 140% more efficient than copper, therby significantly reducing the weight and size of motors and genrators
- drive airplanes around on the ground with vehicles on the ground to get them in position for a shorter predictable taxi to take off
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